Brilliant. SuperPacApp: A Shazam/Soundhound type app for political ads

Every week when I listen to On the Media, I think of about a dozen things I should write about on DailyDisgust.  This is one of the rare instances when I remember to do so.

The SuperPacApp is the brainchild of Dan Siegel and Jennifer Hollett, two very well educated young people working out of the MIT Beehive Cooperative.  The app will allow users to record a snippet of a political ad and then will search their archive to find the ad in question and share who funded it and even a rating of the ad’s veracity.

From their website:

To date over $240 million has already been contributed to over 650 Super PACs, and those numbers are only going up. Most of that money will be spent on TV ads. So what exactly are all those ads trying to tell us?

With the Super PAC App, viewers can find out with ease. While watching a political TV ad, a user can hold up her phone to identify the commercial and receive objective, third-party information. The Super PAC App allows the user to rate the ad, while understanding who and how much money is behind the ad, what claims the ad is making, and whether those claims are based on facts.

In the On the Media interview, Siegel explained a desire to see the app branch out to deal with all types of advertising down the road.  What a great idea: (near) instant feedback and insight on the daily barrage of commercial messages people endure in our modern world.

It looks like the app won’t be available until the end of August, and then will be for the iPhone/Pad/Touch.  Hopefully it will take off and be available for Android soon thereafter.


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